Ariat boots are among the most renowned cowboy boots and cowgirl boots for casual and competitive equestrian riding. Do you know why? It’s not just because they look nice and are comfortable. Keep reading to see what makes this western boot company different from the rest, and learn why Ariat Boots are the top choice for first-time cowboy boot owners.
Founded in 1993 – Breaking Down Roadblocks
Ariat was founded with a simple objective: To create the most advanced performance footwear and apparel for the world’s top equestrian athletes. That’s an ambitious goal for a company that had humble beginnings and faced major roadblocks. Co-founders Beth Cross and Pam Parker tried to sell the idea to the cowboy boot industry that cowboy boots needed to change, be improved, and advance to meet the needs of riders. Traditional cowboy boots were far from comfortable. The stiff, heavy, and hard cowboy boots needed innovative updates, and the two bet it all on turning that idea into a reality.
The pair met great resistance from an industry strongly tied to tradition and processes that had made cowboy boots instrumental in the western lifestyle. While history and tradition are important aspects of Ariat footwear, the founders insisted that comfort had to be included as a main component of the formula. The entrepreneurs did not give up, and cowboy boots have not been the same since.
Performance Boots for Today
Today, Ariat is the number one English and Western performance boot brand. The intense focus and dedication to bringing high-quality, authentic Western cowboy boots and English riding boots to customers succeeded in changing modern expectations for equestrian footwear. The difference Ariat cowboy boots have made is setting new standards for footwear worn by world-class athletes, hard-working ranchers, and casual riders.
Ariat performance technology is extremely important to those who ride. Better stability and improved comfort provide the wearer the ability to perform better and be able to spend more time doing what they love – riding. Extensive research and product testing was necessary to get each technology just right.
The technology is also why Ariat boots are very often the first pair of cowboy boots many of our customers purchase. Ariat boots are as comfortable as wearing an athletic shoe, thanks to the advanced cushion comfort. When a customer tells us they don’t think cowboy boots are comfortable, we direct them to Ariat boots. Besides the advanced comfort, there are many different price levels available in Ariat boots, making them very affordable for first-time boot buyers who might be timid about investing a lot in a pair of boots.
Milestones – Athletic Shoe Technology
Making the best cowboy boots in the world requires constant consideration for new technology and improvements. From 1991-1995, Ariat worked to revolutionize riding boots by incorporating athletic shoe technology into western riding boots. Enhanced performance features were added and tested by professional riders across the United States.
The result was a new product line of women’s cowboy boots with advanced technology: Performer English Boots and Competitor Cowboy Boots. From there, Advanced Torque Stability (ATS) was introduced, and ATS Ariat Boots are now a standard in performance and comfort equestrian riding boots.
Milestones – Work Boots & Ariat Fatbaby Boots
Ariat Work Boots entered the western market during the period of 1996-2000, giving western customers options with steel toe boots and waterproof boots. These men’s and women’s work boots are designed with extra protection, safety features, and comfort technology for job duties on and off the ranch.
This was also an exciting time in Ariat women’s boots with the introduction of Ariat Fatbaby boots – the bestselling cowgirl boots at HeadWest Outfitters! Ariat Fatbaby cowgirl boots were introduced as part of an Ariat women’s fashion boot collection, and they continue to be highly coveted boots for classic cowgirls and fashion customers.
A Constant Evolution
Ariat continues to lead the world in performance equestrian footwear for English riders and Western riders who seek premium quality and exceptional comfort. Even our customers who do not ride find great appeal in the Ariat Boots collection based on the fashion boot collections, casual boot options, as well as Ariat work boot and hiking boot collections that meet the same rigorous standards for comfort and performance.
Ariat Boots have made cowboy boots comfortable! For everyone who wears western boots, we can all rejoice for the unwavering commitment by two western boot entrepreneurs who knew there could be so much more to cowboy boots than just tradition. Tradition is essential to preserving and promoting the western lifestyle, but we are allowed to be comfortable while living out our western dreams!
What do you like most about Ariat Boots? Is there anything you wish they would improve upon?